Role: Associate Creative Direction & Copywriting. This momentous yearlong project sought to overhaul the first impression print brochures & web pieces for the college's 55 workforce education programs. It required extensive research and multiple approval rounds with each department- basically 55 separate clients. A big job with a big payoff. The new print pieces, dubbed "info cards," looked fabulous and read even better. The art & copy also populated landing pages that intuitively answered FAQs and streamlined dialogue between students and the departments.