Client: The Lauren Lachance Collection, a private, high-end art brand specializing in herbiers, or delicate archival pressings of exotic plants
Role: Creative/Art direction and Copywriting. I worked directly with owner and artist, Lauren Lachance, to craft new identity and website, including original copy describing her company and her entire line of original pressings. Lachance has traveled the world for 20 years collecting rare specimens from remote locations. The challenge was capturing the adventurousness and mysticism of her art while appealing to the luxury market where work was most marketable. To debut the new website and identity, I did a press release and email blast to coincide with one of the nation's largest interior design shows. There, Lachance unveiled a huge new line of prints and frames. The work is nicely summed by the tagline I wrote for her: Enchanting By Nature. Elegant By Design.